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Ele.me, Taobao Instant Commerce Firmly Resist Vicious Competition, Avoid Large-scale Irrational Promotions Like 'RMB0 Purchase'
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Ele.me and Taobao Instant Commerce each released an article pledging to put in the effort on four key works, including establishing rationally planned subsidies distribution based on consumer and merchant needs; firmly resisting vicious competition; continuously improving service quality; and collaborating to promote ecological win-win outcomes.

The two companies are committed to respecting market operational rules, ensuring merchants' actual revenue and profit room, and avoiding large-scale irrational promotional activities like 'RMB0 purchase'. The companies will continue to enhance the consumer experience of immediate home delivery services and work with merchants, associations and other sectors to maintain good offline business order.

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