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XIAOMI-W Announces Onset of 2025 Double 11 Promotion, Offering Discounts Worth RMB2B
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XIAOMI-W (01810.HK) recently announced on its official Weibo the onset of its 2025 Double 11 promotion event, which offers discounts worth RMB2 billion, with several home appliances receiving discounts of up to RMB4,000 each. This year's shopping festival has started earlier than in previous years.

In terms of handsets, several popular models will be discounted during the period. The Xiaomi MIX Fold 4 will see price cut by RMB1,000; the Xiaomi 15 Ultra has been officially announced to have price reduced by RMB500; and all versions of the REDMI K80 will be slashed by RMB100, with a starting price of RMB1,999.

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During the 2024 Double 11 promotion, Xiaomi's total payment amount across all channels topped RMB31.9 billion, marking the best performance in the brand's promotional history, official data showed.
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