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惠康與中糧香港訂戰略合作 料中糧品牌產品今年在惠康銷售規模逾1億港元
惠康與中糧集團(香港)今日(26日)舉行戰略合作協議簽約儀式。雙方宣佈正式建立長期合作關係,將加強在優質食品供應、品牌推廣、供應鏈運作與消費升級等多個範疇的合作。展望未來,雙方將重點推進四大合作方向:一是加強優質產品的直接供應,中糧集團旗下多元化的優質食品將優先透過惠康各銷售渠道推出,進一步豐富米麵油、乳製品、肉製品、酒類、茶飲等主要產品類別。二是提升供應鏈...
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惠康與中糧香港訂戰略合作 料中糧品牌產品今年在惠康銷售規模逾1億港元
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惠康與中糧集團(香港)今日(26日)舉行戰略合作協議簽約儀式。雙方宣佈正式建立長期合作關係,將加強在優質食品供應、品牌推廣、供應鏈運作與消費升級等多個範疇的合作。

展望未來,雙方將重點推進四大合作方向:一是加強優質產品的直接供應,中糧集團旗下多元化的優質食品將優先透過惠康各銷售渠道推出,進一步豐富米麵油、乳製品、肉製品、酒類、茶飲等主要產品類別。二是提升供應鏈運作效率,結合惠康本地配送及門店網絡,加快新鮮與快速消費品的貨品流轉效率。三是推動品牌及市場推廣合作,攜手推出新品、節日推廣活動、以及健康飲食相關宣傳等活動,提升消費者體驗。四是加強食品品質與安全管理,嚴格執行食品安全標準,完善產品可追溯機制,共同保障顧客的飲食安全。

目前,雙方主要合作領域包括蒙牛乳製品、福臨門包裝食用油、梅林罐頭、家佳康豬肉等。預計於2026年,中糧集團品牌產品在惠康的銷售規模將超過1億港元。中糧集團將全力優先為惠康提供更多元化的優質產品,而惠康亦將發揮完善的本地零售網路優勢,為中糧供港的產品提供穩定而具規模的銷售渠道。

DFI零售集團零售食品行政總裁劉曉恩稱,是次惠康與中糧香港的合作,發揮了雙方的優勢互補-中糧穩健的食品供應鏈,以及惠康強健的線上、線下零售網絡,讓雙方能進一步加強優質食品的穩定供應,為顧客帶來更多新鮮、物有所值的產品。

中糧集團(香港)負責人稱,是次與惠康建立長期戰略合作關係,充分發揮中糧在食品供應鏈及產品資源方面的優勢,並結合惠康覆蓋全港的零售網絡,讓更多優質中糧產品更有效率地供應香港市場。中糧將持續為惠康提供多元化及高品質的產品選擇,共同滿足本地家庭對食品品質與穩定供應的需求。(da/)

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