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To-be Listed (Grey Market Trading Session: 16:15-18:30)
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Mokingran
02585.HK
Grey Market Today
Watch & Jewellery Pending 200 2,909
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Detail Quote
Last update: 2024-11-27 12:30:04
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No Upcoming IPO
Summary
We are a mobile game developer, publisher and operator in the PRC with a focus on mobile sports simulation games for global markets. We ranked second in the mobile sports game market in the PRC in 2021 in terms of revenue, representing a market share of approximately 7.9%. Mobile sports simulation games primarily comprise mobile sports management simulation games and mobile sports action simulation games. In 2021, we also ranked second in the mobile sports simulation game market in the PRC in terms of revenue, representing a market share of approximately 12.4%. The overall online sports game market includes all sports-themed games accessible to users on the internet, whereas, mobile sports simulation games refer specifically to online sports simulation games that are available on portable devices, such as tablets and smartphones. Although the online sports game market contributed only approximately 2.7% to the overall online game market in the PRC in 2021, and is fragmented with many relatively small companies and dominated by the largest market player, we believe we are well-positioned to capture the growing market opportunities by capitalizing on our track record and success in the development and operation of mobile sports games.

Our Existing Game Portfolio

Over the years, we developed and operated primarily mobile sports games. As of the Latest Practicable Date, we developed and operated four mobile sports games, among which Football Master (足球大師), NBA Basketball Master (NBA籃球大師) and Football Champion (最佳11人 — 冠軍球會) formed the backbone of our business and contributed the majority of our revenue during the Track Record Period.

We have cultivated our user base from Football Master (足球大師), our first flagship mobile sports management simulation game launched in July 2014. Leveraging our success of Football Master (足球大師), we developed and launched our second mobile sports management simulation game, NBA Basketball Master (NBA籃球大師) in September 2017. Our Football Champion (最佳11 人 — 冠軍球會) was launched in April 2020 with enhanced realistic graphics to feature more authentic 3D simulation on professional player’s motion, and with IP right licenses obtained from internationally renowned sports league, sports associations and sports clubs that are appealing to global football fans.

Football Master (足球大師) and NBA Basketball Master (NBA籃球大師) have contributed a significant part to our total revenue from 2019 to 2021, accounting for 46.2% and 51.7% in 2019, 35.9% and 53.5% in 2020, and 29.4% and 38.4% in 2021, respectively. After the launch in April 2020, Football Champion (最佳11人 — 冠軍球會) contributed to approximately 10.2%, 32.2% and 52.9% of our total revenue in 2020, 2021 and for the six months ended June 30, 2022, respectively.

Our Football Master (足球大師), NBA Basketball Master (NBA籃球大師) and Football Champion (最佳11人 — 冠軍球會) are expected to have a remaining lifecycle of approximately 19 months, 57 months and 88 months, respectively as of the Latest Practicable Date due to a myriad of factors, such as the enduring popularity of sports, prolonged user engagement because of the stickiness of the loyal sports fans and realistic portrayal of real-life sports world development of our games with continuous upgrades and updates as well as our continuous efforts to extend the lifecycle of our games through various measures.

In July 2022, we successfully launched our new mobile sports action simulation game, Total Football (最佳球會) in the PRC, New Zealand and Australia. Total Football (最佳球會) is our first self-developed mobile football action simulation game which incorporates the state of art 3D gameplay scenes and more advanced AI technology to enhance users’ sensational experience in the virtual sports matches by the application of manual steering skills. By virtue of the seamless gameplay with sophisticated action animation, Total Football (最佳球會) was featured and demonstrated on the display of Apple iPad model. For details, please refer to ‘‘Business — Our Games Pipeline — Lifecycle of our games’’. For more information as to our existing game portfolio, please refer to the section headed ‘‘Business — Existing game portfolio’’.

Leveraging our experiences in the development of our four signature mobile sports games, we are committed to making continuous effort in capturing the market opportunities in the mobile sports game industry in the PRC and overseas markets to expand our mobile sports game portfolio.

As of the Latest Practicable Date, we had a pipeline of three new mobile sports games, which are expected to be launched in December 2022 or January 2023, by the second half of 2023 and by the second half of 2024, respectively. To create attractive game content, we formed valuable and strategic relationships with IP right holders, including internationally renowned sports league, sports associations and sports clubs, including FIFPro, NBA, NBPA, Juventus F.C., Manchester City F.C., F.C. Bayern Munich, Paris Saint-Germain F.C., Borussia Dortmund and F.C. Barcelona. Our game development and operational capabilities have secured us the recognition by these sports league, sports associations and sports clubs which grant us IP right licenses to sustain the long-term popularity of our games.

During the Track Record Period, the majority of our revenue was derived from our self-developed mobile sports games launched in both the PRC and overseas markets. All of our games are introduced on a free-to-play model and we generate our revenue from monetizing users by in-game purchases of virtual items. As a result of our success in capturing the market opportunities in the mobile sports game industry and driving user engagement, we have experienced a stable growth during the years ended December 31, 2019, 2020 and 2021, generating a revenue of approximately RMB378.6 million, RMB404.7 million and RMB459.9 million, respectively, representing a CAGR of approximately 10.2% from 2019 to 2021. For the six months ended June 30, 2022, our revenue further increased significantly by approximately RMB113.8 million, or 62.9% to approximately RMB294.8 million from approximately RMB181.0 million for the corresponding period in 2021.



Source: Gala Technology (02458) Prospectus (IPO Date : 2022/12/30)
Listing Market MAIN
Industry Gaming Software
Background Others
Major Business Area N/A
Corporate Information
Substantial Shareholders Jia Xiaodong (22.69%)
Huang Xiang (15.83%)
Sea Limited (8.70%)
Suzhou Fudebo Enterprise Management Consultancy Partnership Enterprise (Limited Partnership) (5.82%)
Beijing Zhuiyuan Caifu Capital Partnership Enterprise (Limited Partnership) (5.82%)
Directors Jia Xiaodong (Chairman and Chief Executive Officer and Executive Director)
Li Xin (Chief Financial Officer and Executive Director)
Huang Xiang (Executive Director)
Chak Hoi Kee Clara (Independent Non-Executive Director)
Leung Ming Shu (Independent Non-Executive Director)
Zhan Peixun (Independent Non-Executive Director)
Company Secretary Cheng Lucy
Principal Bankers Industrial And Commercial Bank of China
China Merchants Bank
Bank of China (Hong Kong) Limited
Solicitors Jingtian & Gongcheng
Auditors Deloitte Touche Tohmatsu
Registered Office 31st Floor, 148 Electric Road, North Point, Hong Kong
Share Registrars Computershare Hong Kong Investor Services Ltd. [Tel: (852) 2862-8628]
Share Registrars Tel No (852) 2862-8628
Internet Address http://www.galasports.com
Email Address gala_ir@galasports.com
Tel No
Fax No
 
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